The truth about fast fashion: why you should be cautious

Garments passed off as 100% cotton that aren't at all: here's what's behind the fast fashion industry with a video that once again proves it

Do you Trust the fast fashion industry? Unfortunately, as we all know, the only answer to this question is no. A video posted on Instagram, now going viral, has once again raised serious doubts about the transparency of the fast fashion world.

In the video, a garment labeled as “100% cotton” is tested using Matoha instruments, which quickly identify plastics and fabrics. The result? The device reveals that the fabric is actually composed of 75% viscose and only 25% cotton, highlighting the need for vigilance when it comes to fast fashion and its hidden truths.

How do these instruments work?

Using near-infrared spectroscopy (NIR), these tools can determine the types of plastics and fabrics involved. This technology is particularly useful in recycling processes, where precision and speed are essential for managing textile waste. Matoha’s technology supports the identification of nine pure materials and 13 different bicomponent blends, with accuracy levels of ±5% for pure materials and ±10% for blends.

Behind fast fashion

A simple test was enough to uncover the Pandora’s box of the fast fashion industry, validating the criticisms directed at this sector for its use of low-quality materials deliberately chosen to make clothes almost disposable.

Clothes produced quickly and cheaply are usually made with synthetic fabrics and blends that deteriorate rapidly, increasing textile waste and encouraging consumers to buy more frequently.

In addition to these environmentally damaging practices, ethical issues concerning the treatment of workers are also prevalent. Working conditions in many fast fashion factories are often precarious, with low wages and excessive working hours well beyond the exploitation limit, as frequently documented by organizations and activists.

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