Francesca Biagioli The SPF Truth Booth is an AI filter that shows how your skin ages with or without sunscreen, using real dermatological data for a powerful, personalized reality check.
If you’re among those who still underestimate the importance of daily sunscreen, or if you’re just a little skeptical about its actual effectiveness, you might want to see the impact for yourself. Not in theory. Not in a lecture. But on your own face.
Now, there’s a way to do exactly that — in seconds. It’s called the SPF Truth Booth, an interactive AI-based filter that reveals how your face might age over time with — or without — daily sun protection. And yes, the comparison is striking.
The tech that doesn’t lie
In recent years, aging filters have gone viral across social media — a harmless click, a few laughs, and suddenly you’re staring at your wrinkled, sagging, grey-haired self from the future. But this one’s different.
The SPF Truth Booth isn’t a novelty. It’s a tool with a mission: to make us confront, in a painfully visual way, what UV rays do to our skin over time. The goal? Merging cutting-edge tech with dermatological science to boost consumer awareness. And let’s be honest — what better way to drive home the message than seeing your own face age faster simply because you skipped sunscreen?
The tool was developed by Haut.AI, a company that specializes in advanced skin analysis. All you have to do is upload a selfie, and within seconds you’re presented with two contrasting versions of your face in the years ahead: one where sunscreen is used consistently, and one where it’s not. The engine behind this split-screen time machine is SkinGPT, a generative AI trained on a vast dermatological dataset and backed by validated scientific studies.
It analyzes multiple factors — elasticity, pigmentation, skin tone, texture — to simulate how your skin will respond over the years to both protection and neglect. And here’s a relief: your uploaded photo is not saved or shared. It’s used only to generate the simulation and then immediately deleted. No shady data trails.
More than a gimmick — a wake-up call
The release of the SPF Truth Booth comes at a particularly heated time in the sun-care conversation. While some people are more careful than ever about SPF and demand more sustainable and sophisticated formulations, others — especially younger users — are turning away from sunscreen altogether.
We’ve already covered the rise of trends on TikTok and other platforms that suggest ditching sunscreen altogether, under hashtags like #SuncareSkepticism, which has become surprisingly popular among Gen Z. There’s even research indicating that a growing portion of this generation has simply stopped using sun protection, despite the serious long-term risks.
According to Anastasia Georgievskaya, CEO of Haut.AI, today’s consumers don’t just want slogans or dermatologists’ assurances. “They want visible evidence,” she explains. And that’s exactly what this filter delivers: a visually grounded, scientifically modeled projection of what sun exposure really does to your skin.
It’s not about fearmongering. It’s about showing, plainly and powerfully, the real difference a small daily habit can make — applying sunscreen before heading out. Nothing dramatic. No marketing spin. Just science meeting your selfie.
Source: Haut.AI
