Rebecca Manzi Starting Friday, October 10, Gmail's AI will read emails and attachments to personalize advertising. How to disable the feature and protect privacy
Starting tomorrow, October 10, 2025, all Gmail users will face a significant change: the automatic activation of AI Enhanced Classification and Review. This feature uses Gemini artificial intelligence to analyze received messages, including sender, subject, text, and attachments, with the purpose of refining advertising profiling. According to Google, no human will directly read the emails: the process is completely automated and based on identifying relevant keywords and concepts.
The official goal is to offer more relevant suggestions and personalized ads on Gmail, YouTube, and the Google search engine. However, the default activation without explicit consent has raised privacy concerns and questions about personal data control. The feature can extract information even from attachments, such as invoices, electronic tickets, and reservations, creating detailed advertising profiles.
How to disable automatic analysis
Those who don’t want their correspondence analyzed can intervene directly from Gmail settings. On your smartphone, open the app and verify you’re on the correct account. From the side menu, accessible through the three lines at the top left, enter the “Settings” section and select “Smart features and personalization“. Here you can disable the use of email content for additional services and advertising profiling.
By disabling these features, you give up tools like smart writing and reply, automatic reminders, and shipment tracking, but you gain greater control over your data. For broader protection, it’s advisable to access the general Google Account settings from desktop. In the “Data and privacy” tab, you can disable Web and App Activity and ad personalization, reducing the amount of information analyzed by artificial intelligence.
In short, while Google aims to optimize advertising through artificial intelligence, users still have the ability to defend their privacy. Taking action in advance allows you to keep your email safe from unwanted profiling, without completely giving up Gmail services, but limiting the AI’s ability to read and interpret content in depth.
Source: Google
