New Brazilian law bans tattoos and piercings on pets: “Animals don’t choose”

Brazil bans cosmetic tattoos and piercings on pets, imposing prison time and fines. The law marks a strong stance for animal dignity and against social media-driven cruelty.

In a move that’s been a long time coming, Brazil has officially banned tattoos and piercings on dogs and cats for purely aesthetic purposes. The new law, published in the Diário Oficial da União, turns what was already widely condemned into a criminal offense, with prison sentences ranging from two to five years, hefty fines, and the confiscation of the animal involved.

The legislation took five years of parliamentary debate to come to life, a sign of how heated and nuanced the conversation has been. It frames aesthetic body modifications on animals as acts of maltreatment, placing them on the same level as injury or mutilation inflicted on any animal — whether domestic, wild, or exotic.

Function versus fashion

One of the key points of the new law is its clarity in differentiating between decorative use and functional need. While tattooing or tagging remains legal for identification purposes in industrial livestock operations — like cattle or pig farming — doing so purely for fashion is now unequivocally forbidden.

This distinction may seem obvious to many, but in the age of social media, it wasn’t always respected. Online trends have blurred ethical lines, pushing some pet owners to treat animals more like props than companions.

Fred Costa, the law’s sponsor and a deputy from the Democratic Renewal Party (PRD), made a powerful statement when the bill passed:

The freedom to decide about one’s own body cannot be extended to animals. They do not choose.

The message is crystal clear: autonomy belongs to humans, not animals. And no matter how much affection we claim to feel for our pets, subjecting them to pain for aesthetics is abuse, plain and simple.

A growing movement, city by city

Brazil’s national ban didn’t emerge in a vacuum. Major cities like São Paulo, Rio de Janeiro, and Brasília had already passed similar restrictions. In São Paulo, violators face fines of 5,000 reais (about $900), while in Rio, the penalty can rise to 15,000 reais (over $2,700).

These local laws helped lay the groundwork for broader federal action — and reflect a rising tide of public support for more stringent animal welfare measures.

A country of animal lovers

With an estimated 160 million pets, Brazil ranks third globally for pet ownership. And in recent years, it’s taken significant steps to enhance animal protections — from digital ID cards for pets to new air travel safety rules.

The latest legislation marks another milestone in this journey. By banning tattoos and piercings done for vanity, Brazil is sending a strong message: animals are sentient beings, not accessories. They deserve dignity, not decoration.

It’s a cultural shift as much as a legal one — and one that might just inspire other countries to follow suit.

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